Lena's Lively Designs crafts bold, eye-catching brands for small businesses and indie artists who refuse to blend in. If you want a brand as colorful and dynamic as your big ideas, you're in the right place.
A taste of the colorful, personality-packed brands we've brought to life for Austin's coolest creators and small businesses.
A full brand identity for an Austin-based cottage bakery — logo, packaging, and a social media kit that's as warm and irresistible as their brown butter cookies. Sales doubled in the first month after the rebrand.
Brand Package — Starting at $650A bold portfolio and brand system for a local tattoo artist ready to go beyond word-of-mouth referrals. We created a visual identity that's unmistakably her — fearless, artistic, and a little edgy. Now fully booked six weeks out.
Portfolio Brand — Starting at $800A fresh, earthy-meets-whimsical brand for an indie plant shop at the Austin Farmers Market. We designed a logo, hang tags, and signage that stopped shoppers in their tracks. Sold out of succulents by noon every weekend since launch.
Market Brand Kit — Starting at $500Hi — I'm Lena Torres, and I run Lena's Lively Designs out of my garage studio in Austin, Texas. What started as a passion project helping a friend's small shop get noticed has grown into a full creative studio dedicated to one thing: making your brand impossible to ignore. I believe every small business deserves to look as extraordinary as the big-budget brands, without the big-agency price tag or the six-week waiting game.
My clients are the heartbeat of Austin's creative community — busy moms launching their dream product line, freelancers building their personal brand from scratch, indie artists finally ready to be taken seriously. They come to me because they want something that feels genuinely theirs: playful, energetic, and full of personality. That's exactly what I deliver, every single time.
My process is collaborative and drama-free. We start with a brand discovery chat (because I genuinely love hearing your story), move into design concepts, and refine until you're doing a happy dance. I keep turnaround times tight and communication easy, because I know you've got a million other things on your plate. You shouldn't have to chase down your designer.
At Lena's Lively Designs, the mission is simple: bring your vision to life in a way that's bold, budget-conscious, and unmistakably you. Because when your brand looks alive, your whole business feels alive — and that energy is contagious. Let's make something together that makes people stop scrolling and start smiling.
Flexible packages designed for small businesses and indie creators who want big results without the big-agency fuss.
A hand-crafted, one-of-a-kind logo that captures your brand's whole personality — delivered in every format you'll ever need.
Logo + color palette + typography guide + business card design. Everything you need to show up consistently and confidently.
The whole enchilada — logo suite, brand guidelines, social templates, and packaging mockups. Your brand, fully realized.
Already have a brand but it's feeling a little flat? We'll modernize, energize, and make it feel brand new without losing what makes it yours.
10 branded Canva templates for Instagram and Facebook — stories, posts, and highlights. Drag, drop, and post like a pro.
Profile photo, cover image, and bio copy for Instagram, Facebook, or LinkedIn. First impressions count — make yours count big.
A bold, branded email header that makes your newsletter look like it came from a real brand — because it does now.
A focused 60-minute session to map out your content look and feel so every post reinforces your brand and attracts your ideal client.
Double-sided, print-ready business card design that people actually keep. Because your card should be as memorable as you are.
Labels, boxes, bags, or tags — designed to jump off the shelf and into customers' carts. Perfect for Etsy sellers and market vendors.
Eye-popping print or digital flyers for markets, pop-ups, workshops, and launches. Get people there with a design they can't scroll past.
Fun, on-brand stickers, totes, or merch art that turns your customers into walking billboards. Seriously — people love this stuff.
A peek at the colorful, personality-packed work coming out of our little Austin garage studio. Every project is a new adventure.
Zesty Lemon Branding — Farmers Market Pop-Up
Glam & Bold Beauty Studio — Full Identity
Petal & Prose Florist — Packaging & Tags
Loud & Proud Music — Band Merch Design
Morning Ritual Coffee — Cup & Bag Branding
Metamorpho Coaching — Social Media Kit
Real words from real clients who are out here thriving with their new brands. This is the best part of the job.
"I was so nervous about rebranding my little bakery — I'd been using the same logo I made in Canva five years ago. Lena completely transformed how my business looks and feels. The new packaging alone made customers start photographing their orders and posting them online. My sales genuinely doubled within a month. I still can't believe how much a great brand changes everything."
Maya Chen
Owner, Sweet & Sassy Bakehouse — Austin, TX
"As a freelance photographer, I knew my work was good — but my brand was seriously letting me down. Lena created a full identity for me in less than two weeks, and it was everything I didn't know I needed. My Instagram following grew by 800 people in the first month after the rebrand, and I landed my first corporate client through Instagram DMs. She gets it. She really gets what creative people need."
DeShawn Williams
Freelance Photographer — Austin, TX
"I'm a mom of three running an Etsy shop from my kitchen table. I had zero budget for a big agency and zero time to waste. Lena was an absolute dream — she listened to everything I said, came back with three logo options that were all great, and walked me through every decision. My shop looks completely professional now. My open rate on emails went from 12% to 38% after she redesigned my header. Worth every single penny."
Priya Anand
Etsy Seller & Mom Entrepreneur — Round Rock, TX
Based in Austin, Texas — serving clients in person and remotely across the country. Here's how and when to reach me.
Austin, Texas
Available for in-person & remote projects
Serving all of Central Texas 🤠
Ready to give your brand the glow-up it deserves? Drop me a note and let's chat. I respond within one business day — usually much faster.